Liquid Marketing Automation – DRIP Review

Drip Marketing Review


One of the biggest hurdles to overcome for any small or medium business is converting website visitors into paying customers. Even if you have the best product or service in the world, you will need the relevant marketing tools to attract inbound traffic, and turn this into cold hard sales.

Get Drip

That’s where Drip can help. This email marketing automation tool can allow you to create emails that can be scheduled at the most convenient times to attract more customers.

The result?

More effective email marketing campaigns, higher converting leads and increased sales. In fact, you can send emails to leads and customers based on wherever they are in the world.


The company was founded by Rob Walling, and is based in California.

Rob Walling - CEO of Drip

Rob Walling – CEO of Drip


Drip was founded in 2013.


Drip is becoming increasingly popular as an email marketing automation tool. Some of the companies who have used the service include Optimization Robot, Mashable, The Next Web, Lead Pages, and Entrepreneur.

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Drip is part of the Numa Group, who provide a wealth of knowledge and support to kick-start your business online. Other software products managed by the company include HitTail and DotNetInvoice.


Email marketing is becoming increasingly popular among small and medium businesses. However, unless you have a surplus of staff, you probably don’t have the time to create interesting attention-grabbing messages that you can send to your customers on a regular basis.

With Drip, you can send out these emails automatically based on your existing blog posts and other information. You’ll be able to target the customers that you want to quickly and effectively, and then monitor the amount of conversions that these emails bring to your business pages.

Email Marketing Automation

Email Marketing Automation

A web application that transforms your website conversion rates for the better, Drip is a must for any small or medium business owner who wants to communicate with their customers and generate more leads. It can make it easier to set up an email auto-responder and provides you with all the tools that you need to use email marketing more effective.

With Drip, you can incorporate a special code onto your website in order to help retain customers, and increase the number of new customers who make purchases on your online store.

Easy to Get Started!

The service is extremely easy to get started, and you are provided with the best guidance, content blueprints, metrics, and email tools to get you started. In fact, you could be securing new email subscribers in as little as five minutes.

Unlike other marketing automation software, there are no contracts or expensive fees. Drip is one of the most cost-effective marketing email tools available today, and you can even take advantage of a free trial to see how well you get on with the program.

Drip can be used to capture leads on every single one of your websites.

Capture Leads

Capture Leads

How does it do this? By adding a small snippet of JavaScript at the bottom of your page.

You will be able to automatically send your customer’s emails without writing any additional codes based on purchases they have made on your website. The service is extremely effective when it comes to transforming visitors into customers, with plenty of email blueprints that can make this process work for you. Unlike other programs, Drip has an easy-to-use interface that doesn’t lag or feel dated.

Drip Education

In addition, Drip offers a seven-step survey course that will teach you everything you need to know about how to create the perfect surveys for your customers. This can help you to ascertain the purchasing habits of your existing customers, and find out more about the valuable demographic that will enable you to fine tune future marketing campaigns such as age, location, and gender.

Remember – it can be difficult to know just which information to send out in your emails to your customers. Marketing automation software like Drip does all the hard work for you. You can either choose the contents of your email yourself, or allow the program to do it for you for no additional charge.


One of the benefits of Drip is that no previous technical knowledge is required in order to make use of the software. In fact, you could experience higher conversion rates even if you have limited technical knowledge, making the program ideal for small and medium sized businesses.

If you do get stuck and need some additional help, then there are a number of ways you can get in touch with a company representative. For example, you can contact a member of staff directly through their website, or by visiting their Twitter account.

+ Another benefit of the service is the price. Drip is extremely cost-effective and will enable you to choose a pricing level based on the number of email subscribers that you want to attract. For $49 per month, you will get 500 subscribers per month, helping you to increase your growth rate and inbound traffic.

Check out the Drip Tour here

+ Using the email automation software is easy. Just choose an opt-in form get started, and let the program create a custom sequence for your emails based on your existing blog posts or eBooks.

Next, just install the small piece of Java on your page – this will help you tell you how many conversions you have generated and run split tests. Next, the software will send emails directly to your customers. You can then monitor the number of conversions these emails have generated via easy-to-read analytics and data tools.

+ For customer emails, let Drip activate a new marketing campaign with a series of blueprints. All you have to do is fill in the blanks – the program does the rest for you.

The software can connect with your billing system so you don’t have to write any code, and then sends out emails directly to your customers.

How do you measure their success? By monitoring conversion rates, conversion values and other important data-sets. This information is presented in a clear and digestible way – making it beneficial if you have never used a piece of software like this in the past.