Ever since email was invented, it has become the preferred communication choice for many, and remains one of the most powerful marketing tools today. Email marketing can quickly target your customers based on their demographics, such as age, location, gender, and purchasing habits – effectively allowing you to create marketing campaigns that boost business and increase leads and conversions.
With so many email marketing programs on the market, it can be difficult to know which one to opt for. Constant Contact has remained one of the most popular, mainly because it can be used by all skill levels.
Its set up process is simple and straightforward, making it ideal for small and medium sized businesses, as well as new start-ups that are looking for ways to increase inbound traffic to their pages. With Constant Contact, you can create your own email templates, or choose from a database of professional designs.
The result? High-impact emails that you can send directly to your customers and clients.
The company was founded by Gail Goodman, who serves as the Chairman, President, and CEO of Constant Contact. The company is based in Waltham, Massachusetts, but also has offices in locations across the world, including San Francisco, New York City, London, Loveland (Colorado), and Delray Beach (Florida).
The company was first founded in 1995 as Roving Software, before later becoming Constant Contact in 1998.
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In April 2014, the company launched Toolkit – a new marketing platform that combines multi-channel marketing opportunities such as email, internet, social media and mobile. This platform can be used to create marketing campaigns of different types and attract new customers. Other features include real-time reporting metrics.
— Constant Contact (@ConstantContact) December 22, 2014
More than 450,000 customers around the world use Constant Contact, making it one of the most successful businesses of this type. The company is committed to championing the needs of small organizations, and provides them with an affordable way to manage their email marketing campaigns and communicate effectively with their customer base.
Constant Contact enables you to create powerful and effective advertising campaigns. You can customize these campaigns by choosing from hundreds of design templates, or even create your very own from scratch.
Whether you are announcing a special event, or want your customers to know about your latest discounts and promotions, you will be able to create a template that can instantly attract your audience and encourage them to visit your website.
Creating these templates is easy; you can either work in ‘designer mode’, or use XHTML and Cascading Style Sheets. There’s even the chance to copy and paste HTML source codes into your emails.
If you’re not confident creating your own template, that’s not a problem. In fact, there are so many design layouts to choose from on Constant Contact, that you’ll probably be spoiled for choice.
Once you have chosen a favorite color or pattern, you can insert text blocks and re-arrange other features on the page without any fuss. Other ‘add-ons’ include surveys, graphics, videos, polls, documents, and images.
Import text directly onto the page or use the drag-and-drop feature to fine-tune your marketing messages. You don’t need to be a graphic design expert to create email marketing with a punch – Constant Contact does it all for you.
The result? Emails that not only look great, but can instantly garner attention!
Created the perfect email? Well, that’s just the first step. With Constant Contact, you have access to a wealth of information about your campaign, such as the number of click-throughs, opt-outs, complaints, forwards, and bounces. This can help you to develop more effective emails in the future if something’s not resonating with your audience. You can even use a social statistics reporting tool to find out the number of shares, Tweets, and likes that your emails receive.
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The ability to be able to create attractive email marketing messages is imperative if you are a small or medium business, especially if you don’t have a famous brand name to trade on. With email marketing, you will be able to communicate with existing customers and attract new customers and clients to your business pages.
This can sometimes be hard without the right design template. After all, consumers are becoming increasingly ‘visual’, and might not read past the first sentence of your email if you only include boring and bland black text on a white background.
+ With Constant Contact, you will be able to build long-lasting and successful customer relationships, and develop new marketing campaigns by analyzing the valuable data that the program provides to you, such as the number of people who forwarded your email, responded, or clicked through to your site. You can even find out the social standing of your messages, such as how many likes, Tweets or shares an email received.
+ The program is easy-to-use, but there’s a whole heap of additional support if you’re not sure what you are doing, or need some help when using all of the features available to you. Constant Contact is renowned for its customer service support system, and you will be able to communicate with a member of staff if you have technical difficulties.
The company has a significant social presence of its own, and you will be able to converse with staff via Facebook or Twitter. You can also contact a company representative by phone, email, or visiting the official Constant Contact website.
+ Another benefit of this particular email marking service is that Constant Contact have developed relationships with many internet service providers, improving your email deliverability rates. The company also operates a no-tolerance spam policy.
+ With Constant Contact, you don’t need any specialist design skills. Just copy, paste, drag, and drop, and make use of over 400 professional designed templates for your email marketing.
You can choose from different colors, photos, and logos, or incorporate your own – the choice is completely yours. You can even start from scratch and design your very own templates to send out to your customers.