Moz Review: Simplify Inbound Marketing

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Moz Logo

If you own a small or medium sized business, you’ll most likely know the importance of search engine optimization – or SEO. If you don’t, you should be incorporating this marketing into your business to drive revenue, increase sales, and attract new customers to your pages.

Regardless of your SEO strategy, it can be difficult to find out the information you need when developing marketing campaigns for the future.

That’s where Moz comes in. Beep.

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This powerful platform provides you with all the analytic data you will ever need for your business, and is one of the most poplar search engine optimization suites on the market. The platform is easy to use, with a number of tools that work in conjunction to provide you with all the SEO data that you need.

Then there’s a wealth of free applications that you can incorporate into your website in order to increase the visibility of your business brand online.


The company was founded by Rand Fishkin and Gillian Muessig. Moz has its headquarters in Seattle, Washington.

Rand Fishkin

Moz was previously known as SEOMoz, and was founded in 2004.


A new series of reporting tools was recently launched by the company which makes it easier to schedule and update your reports without any of the fuss. You will be able to customize these reports to find out more about the data sets you are interested in.


Moz has an online community that is made up of over one million digital marketers, making it one of the biggest software-as-a-service (SaaS) companies on the web.


Moz Free Tools

With Moz, you will be able to track the keyword rankings that you have used to attract visitors to your pages, as well as access crawl statistics and other valuable data for your business. There are a number of different packages to choose from, and you will be able to opt for a plan that best reflects the size and needs of your business.

For example, in the Pro plan, you will be able to manage five different campaigns at the same time, and track keywords for each of these. You will also be able to compare the keywords that you use with those of your competition, giving you better insight into how successful your sites are when it comes to generating internet traffic.
There are a wealth of features on Moz, including an SEO toolbar (called the ‘MozBar’), which provides you with a concise summary of your reports and other data. This toolbar provides you with a plethora of useful information for creating SEO and marketing campaigns for your business brand.

The key behind the success of the company is the software that it uses in order to calculate the authority and value of your inbound and outbound links. You can use this information to determine the page authority of your websites, and decide whether certain features of your website are ready for Google’s ever-changing algorithms.

Want to find out more about the authority of your website? Its backlink profile? Other metrics? With Moz, you can, and it’s as easy as clicking a button.


Paid Moz Tools

What’s more, the reports that Moz provides are simple and easy to understand – even if you don’t have a wealth of knowledge when it comes to SEO. In fact, you will find the keyword suggestion tool easy to use, and can customize the data you view to streamline the process.

With the keyword generator feature, you can find out which phrases and words on your site are generating traffic but are not currently being tracked – so you can cover all bases. Using this feature will enable you to re-determine the keywords and phrases that you want to track in closer detail.


One of the main benefits of Moz is the flexibility that it brings. You can choose from different price packages, and access features that will help you generate more traffic across your website – ideal if you are selling a product or service to the general public.

+ The keyword difficulty tool is one of the best features available, and lets you find out which websites rank highly on the SERP for the search terms you are trying to target. This tool compares the number of searches that are made at both the national and local level, as well as page authority and domain authority. The result? A ‘difficulty score’ is then generated so you can find out how difficult it is to rank for a particular search term.

+ Fresh Web Explorer is another useful feature which tracks every time your website is mentioned on the internet. You can also find out how many times your competitors are being mentioned, and then compare these two data sets. Moz makes it easy to find out the search terms that are generating the most traffic, so you can fine-tune your SEO campaigns based on this data.

+ Moz is easy to use – even for beginners. You can customize the data that you want to see, and access an excellent customer support system if you need some more help. For example, there’s a Question and Answer section of the site, so you can brush up on your SEO knowledge, and find the solution to some common problems that you might come across. You can ask questions to other community members for a quick reply, and get to know more about marketing your website in the process. Then there’s a blog with plenty of posts about new features and the best tools to use.

The benefits of SEO for any business have long been documented, and even if you have a small company, you will still want to increase the visibility of your brand online to drive sales and revenue. A program like Moz can help you do exactly that by determining which parts of your website are generating traffic – and which pages are not! You’ll also be able to explore your competition, and find out the keywords that will attract more customers to your pages.