Sprout Social Review: Let Your Business Flourish

Sprout Social Logo

According to Social Media Examiner, 83% of online markets stated that social media is important for their business. In fact, incorporating Twitter, Facebook, and Google + into your marketing campaign can benefit your business for the better.

Since Web 2.0 increased in popularity, social media has become a great way to communicate with your customers, and keep them up-to-date with the latest product launches, promotions, and offers.

It can also be an important SEO tool, especially as search engines take account of social signals when determining your search rankings.

The result?

More inbound traffic to your website, increased sales and revenue, and bigger profits. Using social media monitoring tool like Sprout Social can provide you with all the information you need about your SEO and social campaigns, so you can spend time concentrating on other parts of your business.

Sprout focuses on social media analytics and data that can help you market your brand, and has a wealth of features that are easy-to-use.

YEAR LAUNCHED

The company was founded in 2010, and is based in Chicago.

Sprout Chicago

Sprout Social Headquarters in Chicago

LATEST NEWS

You can try Sprout risk-free for 30 days – a great way to try out this software and determine whether it is right for your business.

COMPANY SIZE

Sprout has been used by some of the world’s biggest brands, including Nokia, Pepsi, Dove, and E! Entertainment Television.

SERVICE

Sprout Social is one of the most popular online social media tools, and lets you monitor your social media campaigns across a wide range of different platforms. The first thing you will notice when using the program for the first time is the dashboard, which is easy to use and provides you with a snapshot of all the data that is available to you.

Sprout Social Dashboard

Sprout Social Dashboard

Here you can find out more about your social network campaigns, as well as view messages and comments that have been left on your social pages. Sprout makes it so much easier to control your social accounts, and you will be able to respond to messages that have been left quickly and easily.


 

Sprout Social Vs Hootsuite

Both pieces of software will achieve all of you business goals but the two main differences are:

1. Sprout Social has a cleaner design and simpler UX, plus it allows you to better understand you audience and develop your perfect customer.

2. Hootsuite’s APIs and links to external applications will enable the tech savvy marketer to automate and enable the team. Plus, multiple user accounts are available to the most needy firms at a great price, check the latest plans out here.

You can see my review of Hootsuite here…


 

Sprout Social’s Tagging & Scheduling System

The program automatically marks correspondence that you have replied to, and will let you know if someone is replying to you. The software can be used by members of your sales or marketing department if you run a medium sized business.

One of the main features available is the chance to schedule posts on your social accounts. Here you can choose the date that you want to schedule a message via a calender, and then you will need to select the language that you want to send the message, and the social media platform (i.e. Twitter, Facebook etc.).

Social Message Scheduling

Social Message Scheduling

As you will be able to choose specific times to send out your message, you will be able to customize future social campaigns based around upcoming events. For example, if you own a sports clothing store, you might want to send out messages informing your customers about a promotion after a football game has taken place.

Other messages that you want to deliver can be placed in a queue, and these will posted throughout the day. This ensures that your social media messages are set up and ready to go live, without you having to log into your social pages throughout the day in order to deliver these posts.

Sprout also provides you with information on the times of day that your audience is most ‘active’, so you will be able to deliver messages at these times in order to increase inbound traffic. You can also add notes for future reference – making it easier to track social campaigns.

SPROUT SOCIAL REVIEW

As well as advertising your product or service, Sprout is a great tool for any small or medium sized business that wants to communicate more effectively with their customers. This can be a great way to increase brand loyalty, and improve customer retention rates.

The program can be integrated with Zendesk and UserVoice to help improve the customer-company relationship. You will be able to view the profiles of your customers, and read through your conversation history.

Task Management System

+ Sprout has a task management feature that lets you assign jobs to other users, such as members of your sales or marketing department. Delegating these duties can make your social campaigns run smoothly, and will allow you to focus on other areas of your business. You can also create new tasks, and monitor team tasks.

Social Reporting

+ The reports that Sprout provides you with focus on your social posts and profiles, so you will be able to find out how well your social media campaigns are going.

Ever wanted to see who likes your pages, conversations, and posts?

With Sprout you can. You can also find out where your customers are located, and can use this information to create geo-specific social campaigns in the future.

Finding out more about your demographic will enable you to create specific campaigns for particular groups of people, and you can use this information when generating new leads and increasing traffic to your website or blog.

Find any Conversation

+ Sprout makes it easier to find a particular conversation that you had with a customer. You will be able to filter your message history based on different criteria, and find out which followers are sending you the most comments or messages.

You can also compare this data with that of your competition, and find out if they have a significant social presence. This will allow you to find out whether other companies in your niche are effective in attracting new customers and clients.

Find them Anywhere!

+ The company has a strong social media presence themselves, and you will be able to visit their social pages if you want to receive news about new software features, product launches, promotions, offers, and industry news.

You can also use these pages if you want to contact a member of staff if you have a technical query, or just need some more information about Sprout. You can find Sprout on Twitter, Facebook, and Google +, or you can email them through their website.