Brand 24 Review
Monitoring your social media can give you a great insight into how well your brand is performing on the web. For example, you will be able to find out how many people are interested in your products and launches, and can make it easier to create social media campaigns in the future.
Brand24 is a social media monitoring tool that has a number of different price plans that can be tailored to the needs of your business. Regardless of the size of your company, the software will let you monitor the reputation of your company online, and increase the visibility of your brand.
You will be notified of comments and messages that have been left by clients and customers on your social pages like Twitter and Facebook, and you will be able to fine tune your future campaigns in response to the valuable data that is provided.
With Brand24, you can monitor your social media more effectively than ever before, with data provided from up to 25 social media networks, as well as forums, blogs, and news websites. Receive email alerts when customers have talked about your company in one of their social media posts, and then act accordingly depending on the nature of the message.
Michal Sadowski is the founder of Brand24. He also serves as the company’s CEO.
The company was launched in 2010, and is based in New York City.
LATEST NEWS AND INTERESTING FACTS
You will be able to try the software for free for a limited time to decide whether it is right for your business (for more information about the 14 day free trial, refer to the Brand24 website). You can also access data about social media from your smartphone or tablet – effectively allowing you to monitor your social pages when you are away from the office.
Price packages range in features, with the Professional Max plan providing you with real-time updates, 10 users, 12 month archive, data analysis, sentiment analysis, live help, and social media research. The Personal Starter package costs just $19 per month.
Brand24 have a number of high-profile clients that they have worked with, including Intel, Panasonic, and IKEA.
One of the best features of Brand24 is the ability to receive email alerts when a customer mentions your product or service on social media. You will then be able to respond to these messages, and increase customer satisfaction and brand loyalty.
For example, a customer who has purchased your product may post on Twitter that they were dissatisfied with the item. Brand24 will notify you if your company was tagged in the post, so you can quickly respond. Responding to a complaint quickly can increase customer satisfaction correctly, and will ensure that the reputation of your brand isn’t damaged. The software dashboard is easy to use, with plenty of infographics and PDF files for your reference.
Sprout can gauge the sentiment of a social media post, and uses the latest algorithms to find social media posts that mention your company or product. Using this software can make it easier to respond to customers, and will allow you to focus on other areas of your business.
If you have a dedicated customer management team in your business, they will be able to find posts quickly and communicate with customers if they have a query about a particular product or service. You will be able to manage posts around buzz sentiment, effectively allowing you to increase the visibility of your brand on social media, and attract new clients and customers to your pages.
Brand24 will search a total of 25 different social media networks in a wide range of different languages – ideal if you have customers who live abroad. You can choose the keywords that you want to search for, and you will be provided with a list of the best keywords to use when determining customer satisfaction and approval.
This data is valuable when creating future marketing campaigns. There are a number of different price plans to choose from, with each package having its own features and price scheme. You will be able to choose a plan based on the needs of your business, with higher priced plans offering more users and keywords.
HOW A SMALL OR MEDIUM SIZED COMPANY CAN USE THIS SERVICE TO GROW THEIR BUSINESS
In today’s world, more and more customers are taking to social media to address their approval or disapproval or a particular product or service they received. Whereas before customers might ring a customer service hotline or send you an email, social media has provided them with an outlet to express their joy or frustration with a product.
Although this can be beneficial in increasing the visibility of your business brand (especially if the user has a lot of followers), the downside can be that potential customers can see negative feedback about your company (for example a customer service complaint). However, with Brand24, you can quickly identify these social media posts and act accordingly. You can even incorporate the software with your customer relationship management software.
+ Brand24 provides you with a wealth of material to get you started – beneficial if you have a small business and don’t have extensive knowledge of social media. You will be able to watch videos and access training about how to best use the software, with tips, techniques, and information on how to communicate with your customers more effectively over the web.
+ The company is also renowned for the customer service that it provides. You will be able to speak to a member of staff in a number of different ways, including via email and phone. Expect a quick and helpful answer in response to your query. You can also find Brand24 on social media; the company has various social pages where you will be able to find out about the latest product launches, industry news, and promotional offers. The company also has its own dedicated YouTube channel, where you will be able to find out the latest about software features and company news.