If you are a small or medium-sized business, you might want to pay greater attention to what is being said about your online. Social media has become a platform for customers to voice their opinions about your products and services.
When this feedback is positive, it can be extremely beneficial for your business. For example, a customer who takes to Twitter to express their approval for your product can increase the visibility of your brand online – especially if the individual has thousands of followers.
However, when a customer is not satisfied with your product – or the service they received – negative feedback on social media can damage the reputation of your brand, and might prevent potential customers from visiting your online store. That’s why it’s so important to monitor your social media with a platform like Mention, which provides real-time analysis for a wide range of social networks.
Mention was founded by Thibaud Elziere, Didier Forest, Edouard de la Jonquiere, Quentin Nickmans, and Arnaud le Blanc. Matthieu Vaxelaire serves as the CEO of the company. Mention is based in Paris, France, with its American office in New York City.
The company was founded in 2012, and has gone from strength-to-strength since its inception. The social media tool has now been used by some of the world’s biggest brands and companies.
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You will be able to try Mention for a short period of time for free, to help you decide whether the software is right for your company. For more information about the free trial, refer to the Mention website.
The company also has a strong presence on social media themselves, with dedicated Google +, Twitter, and Facebook accounts. Visit these pages to find out the latest software updates and features, company news, industry developments, and promotional offers.
Mention have already worked with a number of high profile clients, including Microsoft and Crunch Base.
One of the best features of Mention is the number of languages that it provides support for. You can analyze up to 42 different languages, ideal if your business operates in other countries. When searching for keywords in different languages, you can limit the number of languages to search for, and only focus on languages spoken by your customers.
The easy-to-use software has a dashboard where you will receive instant access to the latest data and analytics. Here you will find a snapshot of how well your social media campaigns are going, and you will be able to schedule posts on your Twitter and Facebook accounts.
Doing this will enable you to place posts in a queue to go live when a special event or occasion occurs, for example when you know your social media pages are going to be at their busiest, or when you have launched a new offer or promotion on your website.
Another benefit of Mention is its ability to crawl the internet and find you the best keywords and phrases for your media campaigns. The software searches news sites, social media networks, and blogs to find keywords based on your product, company name, or even competitor.
Use these keywords for research and develop highly targeted marketing campaigns in the future quickly and effectively. Regardless of the size of your business, this type of keyword research is imperative if you want to attract more customers to your pages. You will be able to fine tune your website so that it includes these keywords with the purpose of generating inbound traffic.
With Mention, you can respond to social media posts directly through the software – saving you a lot of time and hassle. Once you have received an alert about a particular post, and you want to respond to a customer, you won’t have to log back into your social media account to try and find the same message or post.
HOW A SMALL OR MEDIUM SIZED COMPANY CAN USE THIS SERVICE TO GROW THEIR BUSINESS
Any small or medium sized business that wants to track their social media more closely can do so with Mention. This software provides you with all the information you need when gauging customer approval or dissatisfaction, and you will be able to respond to customers directly through the program.
You can also assign tasks to different users, so different departments or staff in your business can be delegated with certain duties – allowing you to concentrate on other areas of your business.
+ The language support offered by Mention is a major plus of this piece of software. As well as searching social media in up to 42 different languages, the software itself is available in English, Spanish, or French, so you will be able to share the program with other members of staff if you have offices in countries that speak these languages. There are a number of plans to choose from, so you will be able to choose a pricing structure based on the needs of your company.
+ Mention is renowned for the customer service support it provides. If you have a technical query, or just want to find some more information about the product, you will be able to converse with a member of staff via email. Expect a prompt and helpful answer in response to your query. There is also a Frequently Asked Questions page, with a wealth of information about how to use the software.
+ You will be able to use the information that is provided by Mention to run analysis about your social campaigns, and find out which posts are the most popular with your followers. You can even gauge customer sentiment – the notion whereby a particular social post is either positive or negative. You can then act quickly if a customer has left a complaint about your product or service for their followers to see.
+ You can customize the software so that alerts are sent to you via email. This means that you don’t need to keep on logging into the program to monitor your social media, but can keep track of your campaigns when you are away from the office or on location.