Have you ever wondered how popular your brand is online? What about when it comes to social media? Postling is a piece of social media monitoring software that will allow you to track your social media campaigns online, and communicate with your customer base more effectively.
The program is easy to use, with a wealth of different features. What’s more, you’ll find it useful even if you have limited knowledge about social media in the first place. Even if you lack a dedicated marketing or sales team because of the limitations of your small business, you will receive the support you need from Postling to ensure that you get more out of your social media than ever before.
The software includes keyword research features that make it easier to find out more about competitors in your niche, and you can then use this information when creating future marketing campaigns.
David Lifson is the co-founder of Postling, and serves as the CEO of the company.
The company was launched in 2009, and is based in New York City.
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You will be able to try the software for $1 if you cancel within 30 days. You will be able to check out the features of the software and decide whether it is right for your business.
The company has gone from strength to strength since it was first started in 2009, and has been featured in a wide range of different publications, including The Wall Street Journal, Tech Crunch, and The New York Times.
With Postling, you can now track what people are saying about your company on the web. You can then use this information to devise future marketing campaigns, and communicate with your customers more effectively. The valuable information that is provided by the program will allow you to increase brand loyalty, customer satisfaction, and your presence on social media.
You will be able to reply to and view comments that have been left on your social pages, including LinkedIn, Twitter, and Facebook.
Another great feature of the program is the ability to track reviews that have been left about your company on various platforms. For example, if you own a hotel and a customer has left a review on TripAdvisor, you will receive an alert when a keyword that you are interested is mentioned, such as the name of your hotel.
You can also track keywords for customers who mention your brand on Twitter or Facebook, as well as Google News. This will provide you with insight into how well a product or service is being received by the general public, and you can then respond to a social post if the feedback is negative.
Postling has a focus on small businesses, so regardless of the size of your company, you will be able to manage what people are saying about you online. There are even keyword research features that will let you analyse industry leaders and competitors in your niche, so you will be able to compare how well your company is doing in relation to other brands.
Postling provides all the information you need on one-screen, so you will be able to view various social media channels in one go. This saves you a lot of time and hassle, and you won’t need to keep logging into various social media accounts in order to track your campaigns. You can even receive email alerts from the software – ideal when you are on the go and still want to keep track of your social media.
These email alerts can be sent on a daily basis, so you are always one step ahead when managing your social campaigns. You can reply to customers from within the email (for selected social media networks only), which again, saves you a lot of time.
HOW A SMALL OR MEDIUM SIZED COMPANY CAN USE THIS SERVICE TO GROW THEIR BUSINESS
Postling makes monitoring your social media channels easier than it ever has been. The easy-to-use software allows you to keep track of customers who are talking about your products or services online, and you can then respond to these customers in order to increase customer retention levels and build brand loyalty.
+ There are a wide range of different social networks you can monitor, and you can input specific keywords and phrases to find out more about what people are saying about your company and brand. You can then read posts, and forward them to different members of staff. You will be able to check posts and mentions on YouTube, Flickr, and WordPress. In fact, you can post directly to your WordPress blog, and you will be able to generate content from within the software.
+ Want to find out which of your followers have a strong social rating? With Postling you can. The software provides you with information when a new follower is an industry leader or has significant influence within their field. You can then communicate with these users directly, and advertise your brand for greater exposure.
+ Postling also works on your smartphone, with a dedicated iOS app that lets you track your social campaigns when you are away from the office. You can publish new posts and monitor keywords all from your device. You can download the Postling app directly from the iTunes App Store.
+ Postling is also renowned for the customer service that it provides. You will be able to contact a member of staff if you have a query or just need some technical help. Just email a member of staff for a prompt and helpful answer. However, there is a detailed Frequently Asked Questions page which should answer a query that you might have.
In addition, frequent a forum where you can ask questions about a particular feature, and gain access to tips and techniques that can enhance your social media campaigns. The company also has a strong social media presence themselves, with Facebook, Twitter, and Tumblr accounts. Here you can find the latest industry news, product launches, software features, and promotional offers.