Digital Marketing Definitions

From A to Z, I hope you enjoy some of the most important digital marketing definitions below:

A

What is A/B Testing?

In marketing, A/B Testing is the process of validating a new methodology from an old one in an attempt to get a better result for a particular test (conversion rate, sales per person etc) and so to adopt the new methodology in the future.

What is AB Testing?

Conversion test to choose the best page

A company will test a new marketing methodology before implementing it in a way to improve the number of sales that it makes in its products and services.

For example they can test a new sales page versus the control sales page (the one they currently use) on a small section of their email subscribers to figure out which page converts better, then they will use the winner for the rest of the test.

Definition Of Analytics

Analytics for Business

Analytics for Business

A trending term in the business world is “analytics”, which refers to our ability to collect and use data to generate insights to help us make well-informed, and fact-based decisions.

With our world having undergone complete datafication and the IT industry experiencing regular advances, we are likely to have insights and specific, quantifiable data on every aspect of life.

Thanks to analytics we now have an unprecedented amount of opportunities with which we can transform and enable great change in the government, healthcare, and all other industries.

For some individuals, analytics is all about analyzing information with regards to a particular niche such as web analytics. On the other hand, many apply analytics across industries using very broad approaches. This application is called Business Intelligence (BI) and most BI vendors make use of the “analytics” moniker in order to make their product stand out in the competition.

Benefits of Business Intelligence

Benefits of Business Intelligence

Irrespective of its use, “analytics” is a term that has made a place for itself in the deeper layers of the business vernacular. Having attracted the interest of numerous IT professionals and business owners who wish to exploit the huge volume of data available both internally and externally, one can safely say that analytics is here to stay.

Marketing Automation

Marketing automation is defined as a software tech that assist marketing firms and departments to market more effectively on multiple channels online by automating repetitive tasks.

Some of the target marketing channels include websites, email, and social media.

Marketing automation is a customer relationship management (CRM) subset. CRM focuses on the definition, segmentation, scheduling, and marketing activities. On the other hand, marketing automation facilitates processes that people would have performed manually more efficient.

In other words, the marketing automation software makes such operations possible.

The software assists in two main tasks; customer segmentation and campaign management.

Those involved in marketing use factors such as education, gender, and age to classify customers. Such process is called customer segmentation. This process enables marketers to identify the target population and measure resource allocation efficiency.

The software further allows marketers to inform prospective customers about available goods and services. In fact, marketing automation has become one of the best solutions for conducting marketing campaigns.

I have completed some reviews on software that enables the marketer to automate such processes including:

1. Social Media Marketing Automation Software – Hootsuite Review

2. Sales Automation Software – Pipedrive Review

3. Social and Email Marketing Automation – Check out my Drip Review

B

What is Blogging?

To Blog or Not to Blog?

To Blog or Not to Blog?

Blogging is the process of publishing niche specific information on the internet with the purpose giving opinion, selling products or just having a laugh.

It can be broken down to discrete entries known as “posts” usually displayed in a reverse chronological order. Nowadays, Blogging is a new way of marketing products and services especially for companies that love to share knowledge and educate their clients& inform their customers about their new products and services that they offer within the market.

Most bloggers often write more about the products and services they offer in an aim to make customers understand them thus helping them gain a better understanding of what products to purchase based off reviews.

A blogger’s ultimate aim is to become highly regarded in their industry building credibility and trust within their niche.

A company that uses this strategy can increase their market share because blogs are like 24 hour sales people, they inform, enlight and empower their customers 24/7. This strategy is becoming common place for many companies when marketing their products and services over the internet.

What are the benefits of using Blogging as a marketing tool?

Here are the benefits:

  • It helps you understand the specific needs of the customers
  • It reduces the cost of marketing in the social media
  • It brings trust of customers on the products and services offered

Business Blogging

Business blogging refers to maintaining a blog of a company’s website that provides useful information and is updated regularly to benefit the readers and showcase the capabilities and expertise of a brand or company.

Blogging Cost Per Lead

Blogging Cost Per Lead

Published online articles that are either included in the internal communications system of a company or posted on the internet for the people can be a part of blog. Such blogs run on a little personal tone as compared to corporate websites with the purpose to build public relations.

Business blogging offers an insight into the inner workings of a business or company which would be otherwise not available on a corporate site. Blogs in the tech industry have this type of flavour, no matter whether they are internal or external.

Business blogging helps the brand or company stay visible and relevant to their potential audience, it allows them to follow up with new prospective customers and contacts, demonstrate their expertise, keep the website fresh proving to be a trusted source of information to the search engines.

C

Call-to-Action

Example Calls to Action

Example Calls to Action

Every business owner wants to make a sale after their sales pitch. The worst thing is when a prospect reads the product or services description, displays interest and then forgets about it. This is where infamous call-to-action steps in.

This is a step that encourages the prospect to take action. It would ideally be the next step, to purchase where the prospect either places an order for the product or service or may subscribe for a newsletter, or ask for future updates and so on.

This is one way to ensure that the sales pitch does not go to waste and there is some form of conversion on the potential client.

Even if the person is not buying immediately, he would still turn into a prospective customer who would either buy later or will recommend his friends to make the purchase. The call-to-action feature helps the person to transform into a prospect from a visitor.

Check out this article for some awesome Call To Actions here:

http://www.wordstream.com/blog/ws/2014/10/20/call-to-action-examples

What is Closed Loop Marketing?

Closed loop marketing (CLM) is a process in which a company develops a working marketing strategy & deploys it using one, two or more channels with an aim of reaching their customers or prescribers. It also helps the company to gain a proper understanding of the events that happens within the marketplace.

Closed Loop Marketing

Closed Loop Marketing

Most companies that have adopted CLM have always been able to understand the needs of their customers thus being able to provide products and services that satisfy their needs easily by providing what they need.

What are the advantages of CLM?

Here are some of the advantages:

  • It simplifies the whole process of marketing by a company
  • Reduces the cost of marketing of products and services
  • Helps in personalization of products and services to customers by a company
  • It gives feedback of a given market strategy
  • Helps in the proper satisfaction of the customer’s needs easily
  • Helps in faster marketing of products and services

Context

Context (language use) is relevant constraints of a given communicative situation, which influence language variation, language use as well as discourse summary within the given constraints. In marketing, you must be able to understand what to do whenever you are looking for these options from the market.

When you need to market, you must be able to attract your customers by being in “context” with their needs, wants and desires. You will know when your marketing campaigns are in context because if you run an A/B test, you will beat your control every time, attracting more customers and enhancing your growth and revenue.

Conversion Path

It is a significant element of a website to convert its qualified visitors into leads. A conversion path is actually the process that helps an anonymous website visitor to become a known lead.

Conversion Path

Conversion Path

For example, a visitor views an offer that they find engaging or interesting, clicks on the call-to-action button to access that content, which then takes them to a landing page. On the landing page, they are provided with a form where they enter their information in exchange for accessing the offer.

It is essential to construct a well thought path and make a simple destination following the landing page. Upon submitting the form, the converted lead is taken to a thank you page or a new offer or their original destination, i.e the website.

By creating and implementing efficient conversion paths, one can move visitors very effectively through the lead’s journey and on to conversion.

Funnel Conversion

What is a Marketing Funnel?

What is a Marketing Funnel?

Top of the funnel

In any business, there are all kinds of customers. The top of the funnel customers are those who may or may not buy your product or services but are interested because they are “in the market” and looking.

This is because the need may be there but they have no information about your product. So this is the time to give them information about what is being offered by you. Thus you have to make use of e-mails, blogs, SEO, paid advertising, white papers, free trials and so on.

All these are ways to attract the customers.

A marketer is not worried about converting these potential prospects yet but as long as they capture a lead and nurture it, then the marketer can move the prospect through the funnel.

After attracting them, filtering has to be done to realize which prospect may turn into a customer and who may not. Basically, at this time time the focus is only on creating awareness and capturing any potential lead.

Middle of The Funnel

After the completion of the first step; the marketer has converted the prospect into a bonafide lead.

Now, in the “middle of the funnel”, the prospect haven’t purchased yet but are at that stage in the buying process where they have to make an informed decision.

The marketers job is to convey the brand, educate the prospect and build trust with the potential client and add value for the client through free offers and product trials.

The marketer can focus on creating relevant middle of the funnel content chosen in accordance with the demographics of the audience. Some major components of middle of the funnel content are FAQs, case studies, product or service videos, reviews and testimonials.

Turning the initial interest of the potential customers into a qualified lead is largely dependent on this aspect of content creation. In other words, it is a “make or break” element in the complete journey of getting business.

Bottom of the Funnel

After you have received positive responses from initial potential leads through wider parts of the funnel, the time has come to convert qualified leads into satisfied customers.

Bottom of the funnel content means providing qualified leads with explicit reason to purchase your product and a definite offer they cannot refuse.

These leads have already learned enough about your brand and they are now ready to have a taste of the final product. It is crucial to remember to always target the right audience with this kind of content.

Never target cold leads and prospects because it might be too aggressive for them and it might scare them off. It should clearly explain to qualified prospects why purchasing your product is the right decision. This content should encourage them to act right away by including a strong sense of urgency, create fear of missing out or an offer they cannot refuse.

D

Dynamic Content

The day to day running of a business can get in the way of keeping your website up to date and relevant to your potential customers.

A new business venture comes up; time is spent on other projects and as time progresses, focus shifts to other areas such as meeting new customers, retaining old ones and so on.

Dynamic Content

What is Dynamic Content?

During this time, the content present on the company’s website becomes stale and outdated. The reviews are from two years ago, the sales page doesn’t represent “the now” and the company portfolio updates, all tend to take a back-seat.

The fact remains that your websites content is the first thing that is seen by a prospective customer. And things are changing within a business and around it.

Dynamic content uses cool script in the background of a website to give each potential customer an individual experience with your website, using data already stored if they have visited your site before or you have information on them in your database.

Amazon do this very well with offering products similar to your last purchase and some up to date marketers will offer specific products automatically using your past click decisions.

E

Email

Email or e-mail, short for `electronic mail,’ is the exchange of digital messages from a sender to one/more recipients. Modern e-mail works across a computer networks or across the internet. Email uses multiple-protocols within the IP or TCP suite.

For instance, SMTP is applied to send messages, whilst the IMAP or POP protocols are employed to retrieve send messages from a server. When you sign up and configure an e-mail account, you are required to define password, email address, and the mail-servers used to receive and send messages.

Fortunately, most webmail providers automatically configure your account, so you are only required to enter your password and email address. However, if you happen to use an email-client like Apple Mail or Microsoft Outlook, you may be required to configure you account manually.

Besides the password and email address, you may also be required to enter the outgoing and incoming mail server & enter the correct-port-numbers for each one.

So what is email marketing?

F

What is Facebook? 

Facebook is an online social networking service with its headquarters in Menlo Park, the State of California. This social media website was started on February 4, the year 2004, by the founder Mark Zuckerberg together with his college mates and fellow students, Chris Hughes, Andrew McCollum, Eduardo Saverin and Dustin Moskovitz.

Since it was started, Facebook has proved to be a huge marketing platform for many businesses who need promote their products and services. The success rate when marketing using Facebook is very high compared to other available social media networks.

When you use it as a marketing tool, you can niche down your audience because Facebook has data to show interests and information that no other platform has available.

You chances of reaching customers who may be interested in buying products and services that you offer is high when looking for the quality that you need from the market. With growing trends, it has become among the highly rated social media avenues that many people do their business by promoting to potential customers.

G

What is Google+?

Google Plus Logo

Google Plus Logo

Google+ is a social media platform designed for consumers and businesses alike. The platform features integration with a variety of Google products and services.

For instance, individuals can use their Google+ profiles to access YouTube and other services. Over 300 million people use the social media side of the platform.

This allows users to create a profile and stay in contact with friends or businesses. An even larger number of users rely upon the platform to access other services from the company as well.

A Google Plus account allows a user to access Hangouts in order to contact friends and family members. With Hangouts, voice and video chats occur seamlessly between users.

Gmail comes with added social features when integrated with Google Plus, too.

Creating an account is free and puts users even further into Google’s ecosystem of apps and services. On the other hand, businesses can manage their presence in Google searches with a Google Plus account.

H

What is HyperText Markup Language?

HyperText Markup Language or HTML is a standard markup language that is used when creating web pages especially for people who need to market using websites. Most websites are written in form of these HTML elements that consists of tags that are enclosed in the angle brackets.

HTML

HTML

Web browsers can allow a person to read HTML files at the same time compose them to audible or visible web pages. Not all browsers display these HTML scripts and tags since they often interpret the page’s content in their own form.

HTML allows objects and images to be embedded before using them when creating interactive forms for the marketers who need them from the market. It also offers a means of creating structured documents through denoting these structural semantics for these texts like paragraphs, lists, headings, quotes, links, and many other items for the people who will be doing their marketing over the internet when promoting their products and services.

I

Definition Of Inbound Marketing

Inbound marketing is a strategy that focuses on the principle of getting found by the customers unlike in traditional or outbound marketing where companies are more interested in reaching out to and finding their customers. The latter makes use of such techniques as trade shows, spam, junk mail, television and print advertising, and cold calling which not only act as a hindrance for people but are also poorly targeted.

Inbound Vs Outbound Marketing

Inbound Vs Outbound Marketing

The emergence of inbound marketing has left outbound marketing flipped on its head. Rather than practice cold calling, businesses make use of valuable tools and content that persuade people to contact them for more information. They setup blogs that people take an interest in reading and subscribe too, a practice more effective than buying display ads in various print publications.

With inbound marketing, businesses choose not to interrupt people with television ads, instead creating videos that the prospective customers would love to watch.

Instead of using sledgehammer tactics to repeatedly drive their message into the individuals, inbound marketing chooses to turn a business into a potential magnet that attracts more number of customers.

J

What is JavaScript?

Javascript Logo

Javascript Logo

JavaScript is a dynamic language in computer programming. Most programmers often use it as parts of web browsers with the implementation that allow for client-side scripts to interact with the user, communication asynchronously, control of the browser, and changing the displayed document content in the internet.

The mix of features of JavaScript makes it another multi-paradigm language, which supports object-oriented, functional and imperative programming styles. Many people doing marketing has figured out the power of JavaScript when it comes to internet marketing. When you use it, you will always reduce the cost of marketing that makes it among the best marketing options from the market.

What are the features of JavaScript?

  • It makes the whole process of internet marketing easy and simplified when compared to other forms of marketing.
  • When you use it, you can always monitor your marketing outcomes thus making it among the best marketing options in the market.
  • Enhances internet marketing

L

What is a Landing Page?

A landing page refers to any page on a website that a visitor lands on or arrives at after clicking on a link either from search engine results, social media and email campaigns among other locations.

In the sense of online marketing, a landing page is defined as a standalone page on your website that has been designed for a given objective. The landing page lacks global navigation tying it to your primary website. This limits the visitor options and directs them towards your intended conversion objective.

Basically, there are two types of landing pages; lead generation and click through landing pages.

Click Through Pages

Persuade the visitor to click-through to another page that offers more information while the former captures the visitor details, including name and email to allow future interaction between the visitor and your website.

The click through landing page is used in advertising sites and ecommerce sites to persuade buyers.

Lead Generation Page

Lead generation landing page may be used to distribute eBooks and newsletters among others in exchange for a lead in the form of a email address, contact phone number or other marketing information.

What is an example of an optimal landing page?

Optimal Landing Page

Optimal Landing Page

Lead Nurturing

Lead nurturing refers to a set of practices, methodologies, and system designed to create new potential business customer, generally operated via several marketing programs or campaign. Lead nurturing facilitates a firm’s connection between the responses to advertisement and the outgoing consumer advertising.

These processes are simply designed for direct-to-consumer and business-to-business strategies. Lead nurturing is in many situations a precursor to customer relationship management and sales management. This vital connectivity facilitates business-profitability via the acquirement of new clients, selling to existing clients, and generating a market brand.

Lead nurturing creates an organized structure that helps manage volumes of business-inquiries, frequently termed leads. The lead nurturing process creates an-architecture-for organization data that is distributed across the different stages of a distributed sales-force and sales process.

Along with it related business best practices, brand development, marketing, sales and advertisement, the aim of an effective and efficient lead nurturing initiative is to increase visibility, improve the attitudes of potential customers, and generate business revenue.

LinkedIn

LinkedIn Logo

LinkedIn refers to an online social-networking site that is specifically designed for business professionals. The goal of LinkedIn is to allow its registered members to document and establish networks of professionals they trust and know.

A member’s profile page usually emphasizes his/her education and employment history and has several customizable modules and professional network news-feeds. Basic membership for this site is absolutely free.

LinkedIn network members are referred to as `connections.’ Unlike other free social-networking sites like Twitter or Facebook, LinkedIn requires mutual connections to boast a pre-existing relationship.

A LinkedIn member can only-establish-connections with someone he/she knows professionally (offline or online), has worked with or has attended the same school.

Connections up to 3 degrees away are viewed as part of the member’s professional network, but the member cannot contact them via LinkedIn without a formal introduction.

Last but not least premium subscription can also be bought to offer members a better access to contact in the LinkedIn database.

M

Marketing Definitions

When you read or hear the word Marketing the first association is advertising and promotion of a product. These activities are an important content of Marketing but, this term means far more than that.

Well-known experts on marketing said:

“Marketing is the process of determining consumer demand for products and services and motivating the sales and distribution of products and services to consumers, with the realization of profit” – E. Brech

“Marketing is human activity which aims to meet the needs and desires through a process of exchange” – F. Kotler.

For marketing we can say that it is combined with three element of business:

  • Philosophy: It is understood that the entire business is directed towards meeting the needs of consumers. The needs are manifested, made concrete through demand.
  • Policy: The idea grows into the business policy. Business activity is determined by the consumer.
  • Functions: Meeting the needs of consumers with the low price of the product, in the appropriate place and the right time.

The most recent example of good marketing is the movie that was released on Valentine’s day, 50 Shades of Grey.

Just the announcement of the film made a big fuss of positive and negative criticism and comments so some companies have decided to use it in their own advantage and profit.

So they created a lot of products with the content of that movie such as teddy bears in suits with handcuffs or chocolates in forms that has recognizable content from that movie.  Marketing begins and ends with consumer.

What is a Meme?

A Meme is a behaviour; idea or style, which spreads from one person to another person within a given culture usually in the form of a funny image with two sentences. Example below:

What is a meme?

A Meme often acts as a given unit when carrying some cultural ideas, practices, or symbols, which can be transmitted right from a person’s mind to another via speech, writing, rituals, gestures, or any other imitable phenomena that has a mimicked theme. When making such claims, a person should have ideas on what to do when making their claims in through the market especially for businesspersons.

What is Mobile marketing?

Mobile marketing is marketing technique where a business markets to mobile devices like a smart phone or any other tablet to carry out the message to the intended clients or customers.

Mobile Marketing Example

Mobile Marketing Example

It can provide potential customers with time and location sensitive, personalized offers which promote a business’s services, goods, and ideas. In the process, customers will always learn on what they need from the marketing techniques even as they make their choices from the whole of the market.

This form of marketing has many advantages when compared to many types of marketing since it is customer based and personalized towards the specific needs of the customers.

What are the most common types of mobile marketing?

Here are some of the common mobile marketing techniques:

  • SMS marketing
  • MMS mobile marketing where you can get a timed slideshow of text, audio, images, and videos
  • Push notifications by a mobile app
  • App-based marketing
  • In-game mobile marketing
  • Mobile web marketing
  • QR codes
  • Bluetooth

N

No-Follow Link Definition

No Follow Link

No Follow Link

A No-Follow link is a type of a hyperlink that has the “nofollow” value in its “rel” attribute when viewed in HTML. It tells the search engine that it should not count it for ranking calculation. No-Follow links are primarily used to reduce the amount of unnecessary and unwanted advertising, because the link juice from the page will not be passed through a No-Follow link. Thus, it will not cause the search engine rankings of the other site to increase.

The use of No-Follow links is nearly omnipresent on websites with user-generated content that can be targeted by spammers and advertisers. Such include forums, comment sections of blogs and news sites, social networks, photo and video sharing websites. Despite that No-Follow links do not pass any page rank, they still leak the link juice of the page they’re placed in. The same thing would happen if they were just regular Do-Follow links.

O

What is an “Offer”?

A customer always wants that something extra or that something special in order to close a deal. This is what is known as an offer.

As the products and services are different, so are the needs of a customer. This is why one offer cannot suit all. The best is to make an offer that a customer cannot refuse. This means that it has to be suited to the particular requirements of a customer.

An offer does not have to be in terms of price alone. It can be in terms of timing too.

You may offer a customer what he wants, when he wants. This is one way to ensure business. Just giving freebies in an offer does not help. The customer should have the need for those items. Basically it is not about the value of an item but its utility to the customer that makes all the difference in an offer.

Off-Page Optimization

Off Page Optimization

Off Page Optimization

Off-Page Optimization refers to the strategies and techniques that are used to help the search engine rankings of a website. Any optimized content of your website that assists in increasing the overall search engine ranking of your website is a part of Off-Page Optimization. It mainly involves boosting up the credibility of a website by implementing backlinks or external links.

For example, receiving credible external backlinks from other websites relevant to the industry is a part of such optimization to increase the ranking of a site or the specific business. Higher the number of quality links pointing to a website, the higher will be its rank in various search engines.

Overall, it is about demonstrating to the search engines that a particular website is not only relevant to the searches of the users, but also it belongs to a credible and authoritative individual or organisation for the industry concerning the business.

On-Page Optimization

The very first and the most essential step of SEO is on-page optimization. It is basically the optimization of the contents of a website in such a manner that it gets search engine friendly.

Optimizing any element uploaded to the domain of a website for better search engine rankings is a part of On-Page SEO. On-Page optimization factors include the created content, website architecture and the HTML structure.

The optimization of images, texts, tags, internal links, URL structure, headers etc. are some of the most significant on-page optimization techniques to implement in a website for getting a better search engine exposure, at the same time increasing the overall Click-Through-Rate ratio.

Some major components of On-Page Optimization are:

  • Post Title including appropriate headings
  • Perfect keyword used for the ALT Tags of an image posted on a webpage
  • Keyword Optimized URL
  • Meta Description Tag
  • Keyword Density
  • XML sitemap
  • Unique and Relevant Content
  • Internal Linking Strategy
  • Proper HTML and CSS validation
  • Title Tags

Good example graphic here from Pronto Marketing

On Page Optimisation

Pronto Marketing On Page Optimisation

P

Who is a Persona?

Target Customer

Target Customer or Persona

A persona in the today’s world means a character or a social role played by a given actor for a particular situation. When you need to what to do when marketing, you should be aware of persona when making your strategy on how to capture the market easily through the market deals that you need in from the market.

In marketing, your persona is always the perfect customer for a particular product. The more products you sell, the more personas will be developed and there may be some overlap.

Many companies often put in strategies that will help them tailor their marketing strategies towards the perfect customer; you can always tell when a business understands their target customer or market because their content and offers convert very well.

What is PPC? 

PPC

PPC Platforms

Pay per click or PPC is an internet marketing model used when directing traffic to other websites, in which promoters pay the publisher (normally the owner of the website) whenever their ad is clicked. Others may also define it as simply “the amount of times an advertisement is clicked by the website user”.

Pay per click (PPC) is now a common marketing strategy especially for those people who operate websites at the same time would like to make money by offering advertisers an opportunity to market their products and services within the given site.

What are the benefits of using PPC when marketing?

  • Its easy and a faster tool for marketing since you can market on several platforms and websites.
  • The advertisers can easily track the marketing model through analytics.
  • It helps in reducing the cost of marketing thus enabling you to increase the sales of your products and services.

Q

QR Code

QR Code Example

QR Code Example

QR Code or Quick Response Code is a kind of two-dimensional barcode that is used to deliver easy access to information using a smartphone or a dedicated QR reading device. It can link directly to websites, text, phone numbers, emails and much more.

Nowadays, they can be seen everywhere ranging from magazines to supermarket shelves. The block or barcode containing small black and white squares is analysed or read through the image sensor of a smartphone which is then interpreted by the processor.

A QR Code mainly consists of three large squares that work as alignment targets, and a small square in the last corner which works towards normalizing the angle and size of the shot.

The encoded information can be interpreted as numeric, byte/binary, alphanumeric or Kanji codes. Other forms of information can be displayed using appropriate extensions.

QR codes are a simple solution that can work on any smartphone or dedicated device having a camera, thereby making the access to information much easier.

Qualified Leads

Lead Nurturing

Approved Leads

A lead, or sales lead, may be defined as identifying an entity or individual who holds the authority and interest for purchasing any service or product from a business.

Whether it is a result of phone calls or online marketing, a lead is no more than the contact details of an individual who wishes to know more about the products or services of a company with an intention of future purchase.

A qualified lead, though, involves more than just basic contact details. It offers further information either about themselves or about the company that they represent, and it is the availability of this information that earns them the status of being qualified for a certain product.

For classifying an entity as a qualified lead, businesses usually follow the BANT approach; Budget, Authority, Need, and Timescale, based on which they ask certain questions to determine if doing business with the lead will be worthwhile. Once they have deemed all answers as acceptable, the lead turns into a qualified lead.

A lead may also be classified as qualified when their provided details are found to be correct. This can be done either by calling the person concerned or using automated confirmation checks on a form.

R

Responsive Design

With the advancements in technology, more and more people use mobile devices to access websites apart from desktop computers or laptops. Most smartphones are capable of displaying regular websites, but the content can get hard to navigate and difficult to read.

Thus, a lot of developers use a responsive web design to deliver a better browsing experience on different browser platforms.

Responsive Design

Responsive Design

It is an approach suggesting that the development and design must respond to the behaviour of the user and the device environment according to the platform, screen size and orientation. It consists of a combination of flexible layouts, graphics and images as well as a wise use of CSS media queries, thereby eliminating the requirement for another design and development phase for every new gadget available out there.

For example, as the user alternates between their iPad and laptop, the website automatically accommodates for the image size, resolution and scripting abilities.

S

Search Engine Optimization

Search Engine Optimization

Search Engine Optimization

SEO or search engine optimization refers to practices that enable your website to rank higher in search results, thus triggering people looking for your products or services via search engines to visit your website first.

Search Engine Marketing is the broader topic that SEO is part of. SEM is used to refer to all marketing schemes for search. Search Engine Marketing entails both paid search and organic search. Paid search requires you to pay first so that your website can be listed on either the top or the right side of the search results.

Why is important for your website to be listed on search engines?

Since there are over 694,000 searches conducted by people every second, if your website is not listed on Google, you are potentially missing out on thousands of opportunities for someone to visit your website.

SEO can significantly improve your website ability to rank higher in search engines and get found by prospective customers.

T

What is Twitter?

Twitter Logo

Twitter Logo

Twitter is an online social network that enables users to send short SMS like messages. These messages are limited to 140 characters and are known as ‘tweets’.

Unregistered users can view these tweets but cannot send any tweet while registered users can view and send messages. Users on the network can connect by ‘following’ other users on the network.

Following other users then allows you to view their tweets and communicate with them through tweeting. Twitter users can access twitter through their website platform, mobile apps and SMS.

Founded in 2006 by Jack Dorsey, who is the current chairman, Biz stone, Noah Glass, and Evan Williams, twitter has grown in leaps and bounds to become among the top most social networking services with over 500 million users and over 50 million tweets a day.

Twitter has its main offices in San Francisco, California with over 25 offices spread throughout the world to accommodate its ever expanding users and its services.

U

Uniform Resource Locator (URL)?

A uniform resource locator commonly URL is a reference given to a resource, which specifies a location of a resource on a given computer network as well as mechanism to use when retrieving it.

Any URL is often a specific uniform resource identifier type. Many people often use these two terms interchangeably without having an idea on their difference.

Most web browsers often display their URL of the given web page right above the specific page in the given address bar. When you need to use them, you should always know the specifics when doing marketing of products and services using URL.

When it comes to marketing, many companies have always shared their URLs with customers as a perfect way of marketing products and services that they offer in within the market.

Through this, customers can always visit their websites and learn about the products and services that they offer thus increasing the chances of making high sales.

V

Viral Content

Any piece of media that all of a sudden turns into an online sensation may be considered as viral content. All of us have experienced this at some point of time, just think of that outrageous video or indelible image that your friends may have forwarded to you a hundred times in the space of an hour!

Viral content may be classified into two types, business viral content and user-generated viral content. User generated content is any form of media that earns a large number of reads, clicks, and views.

However, when considered from a business perspective, a viral piece of content has to be a lot more than any piece of shocking event caught on camera. A business viral content usually has a number of key components that defines it:

  • It should be spreadable.
  • Sparks an interest among the audience.
  • Addresses a service, product, or brand.
  • Is engaging.
  • Has a relevance to the context.

For business-oriented viral content, there must be a reason that persuades the audience to watch the video or read the content. Generating new users, increasing the product sales, and creating brand awareness among the masses are some of the reasons why viral content is loved by businesses.

It is for this reason that having a video titled “Polar Bear versus Dog” does not quite hold any meaningful benefit for a business.

W

Website

The term website or site refers to a group of pages, which contain information in the form of digital media, words, images, and so on. A site is made of the main page (also called homepage) and sub-pages.

The connection between different pages on a site is called a hyperlink. A hyperlink connects the user to another location on the same website, or another website. Websites are stored in a place called a server. Any site that internet-enabled has a World Wide Web (WWW) address, for example, www.abc.com, which takes the user to the homepage.

Site designers use PHP, (X) HTML and other programming languages to make site content accessible to users. Owing to the creativity of designers, we are able to see sites of all kinds. Generally, a site can be either static or dynamic, depending on its complexity. A static site is easier to develop than a dynamic website.

Workflow

The workflow denotes how work progresses in the organization. It would also specify the people involved and perhaps even the timelines may be included to make the workflow more profound.

The workflow would be the actual process of a company and it would denote how the task will progress, who will give the necessary permissions, who will prepare the requisitions, the paper work involved, the delivery schedule, the servicing procedure and so on.

The work flow is not always intradepartmental but can be interdepartmental too. This denotes how two or more departments act in tandem and it informs about the protocol and the way a process will work.

The aim of workflow is to make procedures smoother and bring a similarity in the work being delivered. This way each product and service being delivered to the customer will be similar in quality each time and every time and bring a standardization to the business.

X

XML Sitemap

A XML Sitemap is protocol that gives a webmaster an opportunity to inform the search engines about the URLs on a site, which is available for crawling. It is important to note that XML Sitemap has file that often lists all the URLs for the given site.

In addition, it allows a webmaster to have additional information on each URL such as the last time it was updated; the number of times changed, as well as how important is these URLs to the given site.

This will allow the search engines to crawl within the given site more intelligently. They also include URL inclusion protocol with complement robots.txt, and a URL exclusion protocol.

For marketers, it will always enable them to monitor their success rates when marketing over the internet. When you know what to do, you will always understand the marketing techniques when you need success and business growth in the market.

Y

Youtube

YouTube, is one of the most popular video channels on internet. It is also one of the most highest used search engines as well and was launched in 2005 by three former employees of PayPal; later bought by Google for UD$1.65 billion.

Youtube is all about uploading, watching and sharing originally created videos, and currently has billions of viewers enjoying the privilege.

The most attractive thing about YouTube, as a user, is its being completely free for watching, sharing and uploading videos as it is supported by advertising. Even people are using the site as a business platform by earning from the videos they upload.

In May 2007, YouTube started a Partnered Program, based on Google’s AdSense that enables the user to share the revenue made by the advertisements on the site.

YouTube takes the 45% of the revenue made by a particular video in the Partner Program and sends the rest 55% to the uploader. YouTube offers facilities like subscribing to your favorite channels to keep you updated for each and every video they upload.

 

My Favourite Marketing Websites

www.hubspot.com – Hubspot is a fabulous inbound marketing and sales software that promote online businesses to grow.

www.dmnews.com – Direct Marketing News covers all the latest trends that a marketer need to get for his or her online businesses.

www.eventmarketer.com – Event Marketer, founded in 2002 best describes marketing topics like mobile marketing, trade shows, street events and mall marketing.

www.promomagazine.com – Provides the full details of consumer marketing archives. Management solutions, B2B marketing and consumer marketing are some among the best described topics here.

www.nytimes.com – (Media and Advertising section) – Media and advertising section of New York Times provides you the newest trends of city.

www.fortune.com – Fortune 500 daily assures the hottest business news to readers across the world.

www.advertisingage.com – Leading source of news for marketing and media communities.

www.marketingsherpa.com – All latest information regarding marketing that are cataloged in articles, guides and reports.

www.wallstreetjournal.com – (Marketing section) – Provides the current details regarding marketing platforms from US and other parts of the world.

www.clickz.com – Get the marketing news and expert advice that each marketer needs with Clickz.

www.marketingprofs.com – Single stop solution for marketing strategies, marketing resources and online seminars.

www.socialnomics.net – Get details on how social media influence the marketing platforms.

www.themarketer.co.uk – Marketing resource to get the latest news feedback concerning new marketing platforms.

www.chiefmarketer.com – Find the newest details on marketing features and strategies.

www.btobonline.com – Provides complete information regarding B to B online marketing.

Marketing Blogs

www.marketingeye.com.au/blog – Guaranteed resource of inspiration for bloggers across the world.

www.sethgodin.com – Get the fabulous blog post from Seth Godin.

www.problogger.com – Serves as a platform for bloggers to learn, collaborate and network in private environment.

www.divamarketingblog.com – Provides the complete information on how to make marketing fun and exotic.

www.webinknow.com – Know how to approach content marketing and make profits.